FormulaE Sponsorship Season.
Spain TV & online promotional branded content.
audi.
2018
Audi needed to increase awareness of their new electric cars technology, so I proposed a branded content video as an opening for their live streaming and all content related to their new sponsored FormulaE team. I worked together with Savants to come up with a proposal focused on the concept of speed and electricity, with a futuristic look and feel using animated 3D technologies and motion graphics. The content was shared through social networks and different sports media platforms.
![](https://anibalestrella.com/wp-content/uploads/AUDI_MASTER_EDIT_-10_v03.jpg)
![](https://anibalestrella.com/wp-content/uploads/AUDI_MASTER_EDIT_-10_v03-0-00-00-00_6-1390x782.jpg)
![](https://anibalestrella.com/wp-content/uploads/AUDI_MASTER_EDIT_-10_v03-0-00-00-00_5.jpg)
![](https://anibalestrella.com/wp-content/uploads/AUDI_MASTER_EDIT_-10_v03-0-00-00-00_8.jpg)
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Credits:
- Agency: DDB Barcelona
- Art Director: Anibal Estrella
- Motion graphics: Savants collective
- Modeling: Andrea Staiano, Giulio Mencaroni, Savants
- 3D Animators: David Benedetti, Matt King, Andrea Staiano
- Compositing: Marco Galmacci
- Music: Phonat