FormulaE Sponsorship Season.
Spain TV & online promotional branded content.
Audi needed to increase awareness of their new electric cars technology, so I proposed a branded content video as an opening for their live streaming and all content related to their new sponsored FormulaE team. I worked together with Savants to come up with a proposal focused on the concept of speed and electricity, with a futuristic look and feel using animated 3D technologies and motion graphics. The content was shared through social networks and different sports media platforms.
- Agency: DDB Barcelona
- Art Director: Anibal Estrella
- Motion graphics: Savants collective
- Modeling: Andrea Staiano, Giulio Mencaroni, Savants
- 3D Animators: David Benedetti, Matt King, Andrea Staiano
- Compositing: Marco Galmacci
- Music: Phonat