Barcelona Airport Terrarium.
Brand-owned Experience at Barcelona's International Airport.
Challenge: To launch the New Touareg, with a notorious stand at Terminal 1’s Barcelona International Airport.
Solution: To present the New VW Touareg in it's natural habitat to achieve that we brouth it's habitat to a giant 24 m2. crystal enclosure (Terrarium) full of snakes at the Barcelona International Airport.
Results: Great visibility, more than 5 million travelers passed by, spontaneously sharing their pictures and videos through social networks. More than 40.000 views at the exclusive YouTube channel mentioned at the stand.
My Role: Creative and art direction, managed architects and video production team.
- Art Direction: Anibal Estrella Haiek
- Copy Writer: Lluis Collelldemont
- Creative Director: Juanra Alfaro
- Account executive: Laura del Río
- Video production: Shock-Studio.
- Music: Bcn Sound