Audi ESound for Formulae.
Spanish promo campaign.
The future is electric and Audi should lead it. That's why Audi quit the world cup to focus on Formula-e. A competition with all the ingredients to excite. Speed, curves, brakes, strategy, precision. Except, sound. The sound brings information about acceleration, gear changes, revolutions, and above all excitement. That's why we created to tackle this issue "Audi E-Sound". A unique sound created with a technology that converts the telemetry of the car into a sound wave that transmits all the nuances and intensity of the race. With e-Sound Audi will transform the experience of Formula-e. With a web site with sinchronized sound of live races and the fastests laps of the last ePrix. Also a dissplay ads campaign including audio streaming of the websites that broadcasted live the races. Also through a Google Chrome browser extension and dual audio on the viewing platforms. The e-sound project was presented to journalists through an innovative custom made headphones and a virtual reality kit to experience e-Sound exclusively.
Interactive and Live data display ads
Live data branded displays were showcased live at the race streaming on the platforms showing the Audi team performance.
Chrome Browser Extension
Users could view race’s live data on different platforms installing the Audi ESound for Formula-e Chrome’s web browser extension.
- Client: Audi Spain
- Advertising Agency: DDB, Spain
- Art Directors: Anibal Estrella, Silvia Cutillas
- Copy writer: Javier Nuñez
- Film Director: Sonia Ramirez (Garage Films)
- Sound Design: BCN Sound
- Web development: Crowd.digital